“The coupons of buy one, get one free have resulted in the products being very affordable. And what we know is that if we can keep tobacco prices high, youth smoking rates and even adult smoking rates will decrease. For every 10 percent increase in cigarette prices, you can see a decrease in youth smoking by about 7 percent. And decrease in adult smoking rates by about 2 percent.”
Click here to listen to and read WAMC’s report.